Marketing high end products like automobiles, real estate and fine consumer goods requires thinking outside the box. PersoniCom Variable Media Mail stores individual Variable Video and/or Variable Voice messages on chips embedded in premium mailers. Upon opening the mailer, the recipient is presented with their unique, personalized message, played from the embedded voice chip or video screen. When coordinated with traditional web-based and emailed PersoniCom message campaigns, PersoniCom Variable Media mail is an incredibly powerful personalized communications technique that is proven to increase response rates.
Some usage examples of PersoniCom Variable Media Mail include:
A pharmaceutical company sends a PersoniCom Variable Media Mailer to a potential patient explaining the benefits of their new cholesterol-lowering drug. The video is personalized to include the recipient’s name and the name of their physician, and targeted based on the potential patient’s age and gender.
A high-end luxury automobile maker mails a PersoniCom Variable Media piece to a potential customer of their top end model. The video is personalized to include the recipient’s name and the name of their local dealer, and targeted based on the potential buyer’s city, gender and competitive advantages vs. other vehicles the customer may be considering.
A fine watch maker sends a PersoniCom Variable Media Mailer to existing customers, introducing their newest models. The mailer includes an audio card that starts when the mailer is opened, playing a personalized, PersoniCom Variable Voice message greeting the customer by name, and thanking them for being existing owners of their particular watch model. The message mentions the name of the customer’s local watch dealer, and invites them to attend a special event launching the new watch model.