PersoniCom Technology Suite

PersoniCom encompasses a suite of revolutionary, award winning, patented components. Unlike many competitors in the personalized video space, PersoniCom utilizes our own proprietary platform to produce variable media communications. The PersoniCom system has been built over the past decade to be the most efficient, powerful video and audio rendering engine in the world. Rather than relying on third-party “spreadsheet to video” technologies, all PersoniCom programs are generated from our own highly scalable, secure personalized, interactive video platform. We maintain complete control over our code base, data routines and rendering processes. The result is the highest quality video solutions for our customers at the lowest costs in the industry. Utilizing a highly scalable, secure cloud architecture, PersoniCom is capable of generating and delivering hundreds of millions of secure messages each day across a variety of mediums and target devices.


PersoniCom Features

One-to-One Personalized Video Creation at Massive Scale
Advanced Personalized Voice
PersoniCom API v3 – supports standard HTTP REST protocols
On-Demand Single Video Creation and List Upload to Render Functions
Custom Branded Video Player and Landing Pages
Personalized Poster Images and Animated GIF Thumbnails to Increase Click-Thru
Embed Code to Play Videos on Your Own Secure Website
Variable Video Scenes Per Viewer
Ability to Send Emails via PersoniCom or Provide URLs for Merging into Your Own Email Campaigns
Fully Programmable, Animated Interactivity
Video Sharing to Social Media
Secure Customer Portals to Create Individual Videos, Upload Lists and View Results


Data and Content Services

The key to accurate personalization and targeting is data. PersoniCom’s data and content platform transforms massive customer and user lists into powerful databases of value added content. The service accepts raw data in a variety of formats, executes clean-up and formatting procedures, and prepares the recipient data for analysis, ranking and message delivery. The services also manage the message content files – including audio and video media, images and variable text blocks.

Media Studio

PersoniCom’s Digital Video and Voice Studio produce personalized messages which rival the quality of the best professional sound and video studio recordings. Voice-only recordings are accomplished using our fully remote dial-in system. Video and combined audio/video campaigns utilize existing marketing content, or produced from scratch using one of our state of the art production studios. Media editing and production procedures ensure your resulting PersoniCom messages look and sound incredibly clean and seamless!

Telephone Delivery Engine

The Telephone Delivery Engine produces personalized, Variable Voice™ messages on the fly, and delivers specific message content based on each answer environment – whether it be a live answer at home, a telephone answer in a noisy environment or a voice mail system. Messages can be delivered to an extremely high-volume of telephone devices based on a schedule that you define. Whether it be an “event-driven” telephone message pushed out to individual consumers based on a website button click, or a mass broadcast to tens of millions of opt-in recipients, the PersoniCom Telephone Delivery Engine delivers.

Social Media Integration

PersoniCom integrates with leading social media platforms to enable permissions-based data access, producing highly targeted messages for individual users based on demographics, Likes and Networks. Friend-to-Friend messaging and app sharing via Tweets and Posts creates highly viral social communication opportunities.

Corporate Database Integration

CRM, accounting and transaction systems feed information from internal organization databases to the PersoniCom platform, which is capable of integrating with a variety of standards. PersoniCom translates user codes to anonymous, non-identifiable program variables to produce the desired video or audio messages on the fly.

Web Services Delivery Engine

Website events such as clicking a “Submit” button or sending a text message to a short code, trigger the site to pass visitor specific information to PersoniCom via web-services. The personalized message can immediately stream the voice or video content to the target device, be it a mobile phone, tablet, web browser or even video monitors in live events and exhibition halls.

Email and SMS URL Service

The PersoniCom URL Service works with the Data and Content Services to generate recipient-specific URL’s which are included in one-off or mass email or SMS message campaigns. The URL directs the recipient to a customer-specific landing page, which plays the PersoniCom personalized message on the target device.

Media Concatenation

PersoniCom Media Concatenation Services make variable data video and audio messaging possible. Working in conjunction with the Data and Content Services, each recipient data element is analyzed, corresponding media files are identified and combined into a single, seamless, realistic, highly-targeted personalized rich media messages…all within a fraction of a second.

Advanced Analytics

PersoniCom provides real time advanced analytics and reporting services to understand the intricacies of all variable data media program results. Statistics, graphs and raw data files are made available through each customer specific web portal.

Professional Services

Founded in 2003, PersoniCom has delivered personalized, interactive audio and video messaging solutions for Fortune 500 corporations, non-profits, political organizations and governmental agencies for almost two decades. We are the longest continuously operating provider of personalized media communications in the world. Our professional team brings decades of experience in designing, constructing and delivering personalized rich media communications solutions and provides solution expertise in all critical project management, creative and technical areas.

You can be confident that our team will provide the utmost professional service and dedication to the ongoing success of each client project, and that our professionals at every level of the company will stand behind our solution. PersoniCom offers unmatched technical proficiency in the industry, having deep experience with secure, complex database systems for financial services and insurance clients.

Our Expertise

Video Production and Scripting


User Interface Design


Audio and Video Editing


System Development and Database Integration


Custom Social Media Platform Integration


I had no idea how easy it would be to engage and thank our generous donors until I started working with PersoniCom! The personalization and customization techniques are far beyond what I thought was even possible. The delivery rates are much higher than expected with accurate and usable back-end reporting regarding the disposition of each communication.

Ken Petterson - Sr. VP Donor Engagement and Philanthropy - United Breast Cancer Foundation

The Lift Factor partnered with PersoniCom to develop personalized audio and video messages that were delivered by e-mail and direct mail. This technology helped us get the attention of our audience and drove a conversion rate which was the highest of all tactics used in the campaign. PersoniCom technology was easy to implement, cost effective and helped us improve the ROI of our campaign.

Kevin Gilligan - Heavy Lifter Sales & Marketing - The Lift Factor

For us, PersoniCom truly represents the next generation in commercial advertising. The team is incredibly talented and the PersoniCom programs have allowed us to introduce our products to an entire new audience with micro-targeted messages.

Brian Tuffin - CEO - Fuse Science

McGohan Brabender corporate clients today rely on PersoniCom variable video technology to communicate extremely complex Affordable Care Act messaging to their employees. Since 1972, we have successfully assisted our clients with the design, implementation and communication of benefits programs. Nothing has achieved this more effectively than PersoniCom variable video messaging

Dave Homan - McGohan Brabender

Our most important constituents are NFIB members. PersoniCom Variable Media Messaging enables our organization to deliver important issue and election alerts in a very personalized and timely manner. At times when political calls clutter up answering machines, PersoniCom messages get through to our members.

Lisa Goeas - National Federation of Independent Businesses


Your Message on Any Screen. PersoniCom is Fully Responsive and Device Compliant!

We Are Innovators. We Are Problem Solvers. We Are PersoniCom.

We are always listening to customers to learn how we can improve the PersoniCom technology suite. The functionality developed over the past decade is the result of unique customer requirements and ideas. Your insights are invaluable.


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