PersoniCom Social Media Messaging leverages the power of sites like Facebook, Twitter and LinkedIn to create, present and share highly engaging video and voice content. PersoniCom integrates with platform APIs to tap into the wealth of user-specific information available on social networks, as well as built-in functionality to share, post and forward messages. When a “Friend” receives the campaign from another user, it is then tailored based on their own profile, rather than that of the sender. At the end of the message, the user is prompted to “Share with Friends” and allowed to select individuals to receive their own version of the campaign message.
Some usage examples of PersoniCom Social Media Messaging include:
A corporate advertisement on the Facebook network entices users to view an interesting video. Upon clicking the advertisement, the user is prompted to allow basic profile permissions and is immediately presented with a highly personalized entertaining video. At the end of the message, the user is prompted to “Share with Friends” and allowed to select individuals to receive the campaign.
A celebrity product endorser Tweets a link to millions of Twitter followers. When they see the Tweet and click on the link, a personalized video message featuring the celebrity is created and played – targeted specially to each viewer.
An advertiser creates an online advertisement which is displayed on a wide range of news media sites which leverage Facebook log-ins for their own site credentials. Upon clicking the advertisement, the visitor is presented with a PersoniCom Variable Video message tailored to the visitor based on known profile demographics such as age, hometown, gender and marital status.