A benefits management company launches a PersoniCom Interactive Video program to explain health insurance options to employees of a large customer account. The personalized, variable video provides a basic overview of plan options and then collects specific information from each employee, including age, marital status, number and age of dependents, salary and tobacco use. Based on known and entered information a specific health plan and is recommended to the viewer, including cost estimates and the ability to enroll in real-time.
