PersoniCom personalized video bill example, highlighting the use of navigational capabilities. Universal Power & Light, a major residential and commercial power utility, allows logged-in customers to view video billing statements powered by PersoniCom. The variable videos include customer balances, due dates and other account details, allowing the utility to proactively explain charges to each subscriber via this straight-forward, personalized experience. The customer can view the entire video, or navigate directly to specific areas of interest via in-video interactive PersoniCom buttons. The outcome is reduced customer support costs and customer churn, together with improved customer satisfaction and opportunities to sell in additional features and services.