PersoniCom Technology Suite
PersoniCom encompasses a suite of revolutionary, award winning, patented components. The platform is managed in a Tier 4 Data Center situated directly on a coast-to-coast fiber optic network, and scales massively through our cloud-based architecture. The PersoniCom infrastructure is capable of generating and delivering hundreds of millions of messages each day across a variety of mediums and target devices.
Data and Content Services
The key to accurate personalization and targeting is data. PersoniCom’s data and content platform transforms massive customer and user lists into powerful databases of value added content. The service accepts raw data in a variety of formats, executes clean-up and formatting procedures, and prepares the recipient data for analysis, ranking and message delivery. The services also manage the message content files – including audio and video media, images and variable text blocks.
PersoniCom’s Digital Video and Voice Studio produce personalized messages which rival the quality of the best professional sound and video studio recordings. Voice-only recordings are accomplished using our fully remote dial-in system. Video and combined audio/video campaigns are shot on location, or using one of our state of the art production studios. Media editing and clean-up procedures ensure your resulting PersoniCom messages look and sound incredibly clean and seamless!
Telephone Delivery Engine
The Telephone Delivery Engine produces personalized, Variable Voice™ messages on the fly, and delivers specific message content based on each answer environment – whether it be a live answer at home, a telephone answer in a noisy environment or a voice mail system. Messages can be delivered to an extremely high-volume of telephone devices based on a schedule that you define. Whether it be an “event-driven” telephone message pushed out to individual consumers based on a website button click, or a mass broadcast to tens of millions of opt-in recipients, the PersoniCom Telephone Delivery Engine delivers.
Social Media Integration
PersoniCom integrates with leading social media platforms to enable permissions-based data access, producing highly targeted messages for individual users based on demographics, Likes and Networks. Friend-to-Friend messaging and app sharing via Tweets and Posts creates highly viral social communication opportunities.
Corporate Database Integration
CRM, accounting and transaction systems feed information from internal organization databases to the PersoniCom platform, which is capable of integrating with a variety of standards. PersoniCom translates user codes to anonymous, non-identifiable program variables to produce the desired video or audio messages on the fly.
Web Services Delivery Engine
Website events such as clicking a “Submit” button or sending a text message to a short code, trigger the site to pass visitor specific information to PersoniCom via web-services. The personalized message can immediately stream the voice or video content to the target device, be it a mobile phone, tablet, web browser or even video monitors in live events and exhibition halls.
Email and SMS URL Service
The PersoniCom URL Service works with the Data and Content Services to generate recipient-specific URL’s which are included in one-off or mass email or SMS message campaigns. The URL directs the recipient to a customer-specific landing page, which plays the PersoniCom personalized message on the target device.
PersoniCom Media Concatenation Services make variable data video and audio messaging possible. Working in conjunction with the Data and Content Services, each recipient data element is analyzed, corresponding media files are identified and combined into a single, seamless, realistic, highly-targeted personalized rich media messages…all within a fraction of a second.
PersoniCom provides real time advanced analytics and reporting services to understand the intricacies of all variable data media program results. Statistics, graphs and raw data files are made available through each customer specific web portal.
Our team of passionate professionals specializing in video and audio production, database integration and system development works closely with the PersoniCom technology elements (which, in many cases, they personally helped develop). We have a deep level of skill in a variety of areas and our team works with client organizations to design and develop the exact implementation of PersoniCom best suited to requirements.
Video Production and Scripting
User Interface Design
Audio and Video Editing
System Development and Database Integration
Custom Social Media Platform Integration
The Lift Factor partnered with PersoniCom to develop personalized audio and video messages that were delivered by e-mail and direct mail. This technology helped us get the attention of our audience and drove a conversion rate which was the highest of all tactics used in the campaign. PersoniCom technology was easy to implement, cost effective and helped us improve the ROI of our campaign.Kevin Gilligan - Heavy Lifter Sales & Marketing - The Lift Factor
For us, PersoniCom truly represents the next generation in commercial advertising. The team is incredibly talented and the PersoniCom programs have allowed us to introduce our products to an entire new audience with micro-targeted messages.Brian Tuffin - CEO - Fuse Science
McGohan Brabender corporate clients today rely on PersoniCom variable video technology to communicate extremely complex Affordable Care Act messaging to their employees. Since 1972, we have successfully assisted our clients with the design, implementation and communication of benefits programs. Nothing has achieved this more effectively than PersoniCom variable video messagingDave Homan - McGohan Brabender
Our most important constituents are NFIB members. PersoniCom Variable Media Messaging enables our organization to deliver important issue and election alerts in a very personalized and timely manner. At times when political calls clutter up answering machines, PersoniCom messages get through to our members.Lisa Goeas - National Federation of Independent Businesses
Your Message on Any Screen. PersoniCom is Fully Responsive and Device Compliant!
We Are Innovators. We Are Problem Solvers. We Are PersoniCom.
We are always listening to customers to learn how we can improve the PersoniCom technology suite. The functionality developed over the past decade is the result of unique customer requirements and ideas. Your insights are invaluable.