Data and Content Server.........

The key to accurate personalization is data. PersoniCom's data platform transforms customer and prospect lists into powerful databases of value added content. John, Lisa and William Peterson all live in a household together. How should your message greet them? What specific content should your message contain? PersoniCom figures it out.

The PersoniCom Data and Content Server accepts raw data in a variety of formats, executes clean-up and formatting procedures, and prepares the recipient data for analysis, ranking and message delivery. The Server also manages the message content files - including audio media, images and variable text blocks.

Variable data voice and variable data print are powerful marketing tools. But if the data is bad, you risk sending the wrong message to the wrong recipient. PersoniCom's enterprise-level, fully relational Data and Content Server ensures that your message is always right on target!